Division on Visual Impairments


A quarterly newsletter from the Council for Exceptional Children's Division on Visual Impairments containing practitioner tips for Teachers of Students with Visual Impairments, Certified Orientation and Mobility Specialists, and other professionals.

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Page 45 of 79

Creating Change: Transforming Instruction for Students with Deafblindness Marina McCormick, Region 4 Education Service Center, marina.mccormick@esc4.net Introduction In 2004, the online shoe company Zappos decided to stage a daring move regarding staffing in order to meet customers' needs. Tony Hsieh, then CEO of the company, had a vision for the company that he communicated regularly with his staff: They would make the online buying experience a complete pleasure for their customers. Customer service was not to be handled by only one department; it was to be the responsibility of the entire company. So to meet staffing needs, Hsieh decided that the company would move its entire headquarters from San Francisco to Las Vegas. Surprisingly, 78% of the employees were willing to uproot their lives and make the leap with the company (Hsieh, 2010). Change does not occur easily, but when employees understand that change events are part of a larger transformative process tied to the company's vision and goals, businesses can thrive during these challenging moments. As in business, changes in education are themselves not isolated 46

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