Winter 2012
hard copy publication. While we too are saddened to see a physical icon disappear, we quickly came to realize that embracing the digital paradigm would open doors to possibilities we had only imagined.
The task of going digital required more than simply putting the pre-existing
into an
electronic format. Instead, it required thinking about the type of information our members need and how they can access it on the go. Thus, we decided to partner with Uberflip so that our publication could be accessed from a variety of devices, including computers, Smartphones, and tablets while still maintaining the look and feel of a newsletter. Knowing that the page size of the digital adjusts to fit the screen size of the device on which it is viewed, we decided to increase the font size of the text so that users do not have to do as much zooming in order to view it from a mobile device with a small screen. For those who prefer to read hard copy text, the option to print the
exists. = v CONTENTS
Finally, for our members with visual impairments, we are also providing a text only version and a BRF file. Thus, we hope we have provided a variety of formats to suit all reading preferences. This new format has also allowed us to use full color and to include active hyperlinks so that you can go directly to places of interest. Click on any web or e-mail address in this publication, including advertisements,